Nike launched a completely different approach to the sale of sports footwear, over fashion and shoes to help run faster or jump higher and approach will allow Nike to increase the selling price of shoes. Market acceptance of this high-priced merchandise.
Shoes and fashion seems to be the identity property back, people are willing to pay hundreds of dollars to buy a simple pair of Air Jordan 6 white red black. This began 20 years ago, when Nike and basketball star Michael Jordan, to sign the contract, it would hire SpikeLee filmmaker produced a series of ads for Nike Air Jordan footwear. Many children even believe that the shoes "to help Jordan to play basketball to play this bar.
Air Jordan 6 black red white
Cheap sneakers potential threat, combined with the absence of Jordan's NBA in the young, the number of lost some appeal, which began to turn Jordan shoes, popular shoes, Nike basketball shoe market dominance against large challenge. While athletic shoes and clothing market has maintained strong momentum, but last year sales of Nike basketball shoes fell 16% at the end of sports footwear inventory of the same period last year increased 15% . The face of the falling market.
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